Pockets of Kolkata and adjoining areas that have overhead electricity lines experience power cuts during the cyclonic storm or any other natural disaster. The electricity department switches off power since the lines might snap during the storm and cause a mishap. But now a days power cut in Kolkata is not bound to happen only during a natural disaster, it has become a very common issue.

Salt Lake, areas like Santoshpur, Baghajatin, Jadavpur, Sarsuna, and suburban localities like Kamarhati, Budge Budge, Maheshtala, Howrah and Serampore faces regular power cuts every week. Power could also be switched off in low-lying areas later if heavy rain threatens to inundate pillar boxes.

There has been an average of around 100 fibre cuts every two hours due to felling of trees and operations to clear the way from the disruption roads. The information technology sector also remained badly affected. “Most of the employees working from home in city and outskirts but their work was badly affected for internet issues and leased lines have also failed. Expecting things to improve without taking any action or finding a solution to it is not an option

When power outages occur, sites may go down and result in lost customers and lost revenue. When customers can’t access your website, they may have no way to purchase products. This one-time power outage could impact how they perceive your company. A damaged reputation can have long-term effects on your revenue. Gaining these customers back might require significant marketing efforts, which can be costly.

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